Newsletters with Mailtani

Mailtani makes it straightforward to run a newsletter: grow your subscriber list with embeddable signup forms, send issues as broadcast campaigns, and track open and click rates. Since you bring your own sending provider, there are no per-subscriber fees as your audience grows.

Newsletter Setup Overview

1. Create a List for your subscribers
2. Add a Signup Form to capture new subscribers
3. Write and send each issue as a Broadcast
4. Monitor opens and clicks in Analytics

Step 1: Create a Subscriber List

Go to Contacts > Lists > New List and name it (e.g. "Newsletter", "Weekly Digest Subscribers"). Lists are the audience target for your broadcasts: every subscriber goes here.

If you have existing subscribers, import them via Contacts > Import and assign them to the list during import.

Step 2: Add a Signup Form

Signup forms collect new subscribers and add them directly to your list.

Go to Subscribe Forms > New Form and configure:

• List: which list new subscribers are added to
• Fields: which fields to collect (email is required; first name is recommended)
• Email verification: optionally require subscribers to confirm their email address before being added
• Success message or redirect: what happens after submission
• Brand color: match your newsletter's visual identity

Each form gets:

• A hosted URL at mailtani.com/subscribe/{uuid}: link to it from your website, social profiles, or email signature
• An embed code (<iframe>): drop into any page on your own domain

Step 3: Send a Newsletter Issue

Each newsletter issue is a Broadcast campaign.

1. Go to Campaigns > New Campaign > Broadcast
2. Write your subject line: this is the most important factor for open rate
3. Write the email body using the rich-text editor
4. Select your subscriber list as the audience
5. Review the contact count
6. Send immediately or schedule for a specific date/time

Personalization

Address each subscriber by name:

Hi {{first_name}},

This week's issue covers...

If first_name isn't available, use a fallback via spintax:

Hi {{first_name | there}},

Reusing Issues

You can duplicate any past broadcast to reuse the layout and subject line format for a new issue.

Unsubscribe Management

Every broadcast automatically includes a one-click unsubscribe link. When a subscriber clicks it:

1. They're immediately marked as unsubscribed in Mailtani
2. They're added to the suppression list
3. They won't receive future broadcasts or any other marketing email. Only transactional flows about their own account (billing, cancellations) still reach them, and the unsubscribe page tells them so

This is handled automatically: you don't need to manage a separate suppression list or check against it manually. It's CAN-SPAM and GDPR compliant by default.

Subscriber Management

Viewing Your Subscribers

Go to Contacts and filter by your newsletter list to see all subscribers. Contact statuses:

Tags and Segments

Use tags and segments to send targeted issues to subsets of your list. For example:

• Tag vip for paid subscribers or long-time readers: send them exclusive content
• Segment by custom.interests = "design": send only design-relevant issues to that group

Create a segment at Segments > New Segment and select it as your broadcast audience.

Analytics

After each send, check performance under Analytics or by opening the campaign:

Open rate trends over time are the best indicator of list health and content relevance.

Growing Your List

Ideas for growing your newsletter subscriber base:

• Add the signup form URL to your Twitter/X bio, LinkedIn profile, and email signature
• Embed the form on your website homepage or blog sidebar
• Mention your newsletter in cold email sequences (add a subtle subscribe link in your signature)
• Add a "forward to a friend" note at the bottom of popular issues
• Run a simple lead magnet (checklist, template, mini-guide) that gates behind the signup form

What's Next

• Broadcasts Guide: detailed broadcast campaign walkthrough
• Variables & Personalization: merge tags and personalization
• Email Marketing Guide: segmentation, flows, and advanced features