Newsletters with Mailtani

Mailtani makes it straightforward to run a newsletter — grow your subscriber list with embeddable signup forms, send issues as broadcast campaigns, and track open and click rates. Since you bring your own sending provider, there are no per-subscriber fees as your audience grows.

Newsletter Setup Overview

1. Create a List for your subscribers
2. Add a Signup Form to capture new subscribers
3. Write and send each issue as a Broadcast
4. Monitor opens and clicks in Analytics

Step 1 — Create a Subscriber List

Go to Contacts > Lists > New List and name it (e.g. "Newsletter", "Weekly Digest Subscribers"). Lists are the audience target for your broadcasts — every subscriber goes here.

If you have existing subscribers, import them via Contacts > Import and assign them to the list during import.

Step 2 — Add a Signup Form

Signup forms collect new subscribers and add them directly to your list.

Go to Subscribe Forms > New Form and configure:

• List — which list new subscribers are added to
• Fields — which fields to collect (email is required; first name is recommended)
• Email verification — optionally require subscribers to confirm their email address before being added
• Success message or redirect — what happens after submission
• Brand color — match your newsletter's visual identity

Each form gets:

• A hosted URL at mailtani.com/subscribe/{uuid} — link to it from your website, social profiles, or email signature
• An embed code (<iframe>) — drop into any page on your own domain

Step 3 — Send a Newsletter Issue

Each newsletter issue is a Broadcast campaign.

1. Go to Campaigns > New Campaign > Broadcast
2. Write your subject line — this is the most important factor for open rate
3. Write the email body using the rich-text editor
4. Select your subscriber list as the audience
5. Review the contact count
6. Send immediately or schedule for a specific date/time

Personalization

Address each subscriber by name:

Hi {{first_name}},

This week's issue covers...

If first_name isn't available, use a fallback via spintax:

Hi {{first_name | there}},

Reusing Issues

You can duplicate any past broadcast to reuse the layout and subject line format for a new issue.

Unsubscribe Management

Every broadcast automatically includes a one-click unsubscribe link. When a subscriber clicks it:

1. They're immediately marked as unsubscribed in Mailtani
2. They're added to the suppression list
3. They won't receive future broadcasts

This is handled automatically — you don't need to manage a separate suppression list or check against it manually. It's CAN-SPAM and GDPR compliant by default.

Subscriber Management

Viewing Your Subscribers

Go to Contacts and filter by your newsletter list to see all subscribers. Contact statuses:

Tags and Segments

Use tags and segments to send targeted issues to subsets of your list. For example:

• Tag vip for paid subscribers or long-time readers — send them exclusive content
• Segment by custom.interests = "design" — send only design-relevant issues to that group

Create a segment at Segments > New Segment and select it as your broadcast audience.

Analytics

After each send, check performance under Analytics or by opening the campaign:

Open rate trends over time are the best indicator of list health and content relevance.

Growing Your List

Ideas for growing your newsletter subscriber base:

• Add the signup form URL to your Twitter/X bio, LinkedIn profile, and email signature
• Embed the form on your website homepage or blog sidebar
• Mention your newsletter in cold email sequences (add a subtle subscribe link in your signature)
• Add a "forward to a friend" note at the bottom of popular issues
• Run a simple lead magnet (checklist, template, mini-guide) that gates behind the signup form

What's Next

• Broadcasts Guide — detailed broadcast campaign walkthrough
• Variables & Personalization — merge tags and personalization
• Email Marketing Guide — segmentation, flows, and advanced features