Question 1

Is mailtani good for early-stage startups doing cold outreach?

Accepted Answer

Yes. It is built for small teams doing outbound — one-time payment, unlimited seats, no prospect limits, and your own SES key so your sending reputation builds from day one. Ideal for validating outbound as a growth channel without committing to a monthly subscription before you have revenue.

Question 2

Can my whole founding team use one mailtani account?

Accepted Answer

Yes. mailtani has no per-seat pricing. Co-founders, early hires, and any team member can log in and use the same account at no extra cost. This is a key difference from Instantly or Lemlist, which charge per workspace or seat.

Question 3

How quickly can we start sending cold email as a new startup?

Accepted Answer

Setup takes under an hour. However, warm up your sending domain for at least 2–4 weeks before launching real campaigns. Skipping warmup on a fresh domain almost always causes spam folder placement regardless of copy quality — build your reputation first, then scale.

Question 4

Do we need a large prospect list to get value from sequences?

Accepted Answer

No. Targeted campaigns of 50–300 highly relevant prospects with personalised sequences consistently outperform blasted lists of thousands. Start with a small, tight list while you learn what messaging resonates, then scale once you have a winning sequence.

Question 5

What SMTP providers does mailtani support?

Accepted Answer

AWS SES, Resend, Mailtrap, and any standard SMTP provider supporting username and password authentication. Most startups use AWS SES for the lowest per-send cost — approximately €0.10 per 1,000 emails, meaning a 10,000-email campaign costs about €1 in sending fees.

Question 6

Can we run sequences for different ICP segments simultaneously?

Accepted Answer

Yes. Create separate sequences for each segment — different industries, company sizes, or job titles — with tailored messaging for each. Run them simultaneously and compare reply rates to identify which segment responds best to your offer before committing more time to one over another.

Question 7

How do we handle replies from multiple team members?

Accepted Answer

Each team member can have their own sending email address under the same domain. Replies sync into each address inbox within mailtani via IMAP. The unified inbox view shows all active threads across addresses so no reply slips through.

Question 8

Is cold email legal for B2B startups?

Accepted Answer

Yes, B2B cold email is legal in most jurisdictions when done correctly. CAN-SPAM requires a physical address and opt-out mechanism. GDPR allows cold email to business addresses under legitimate interest with a clear opt-out. mailtani automatically includes unsubscribe links and suppresses opted-out contacts from future sends.

Cold Email Software for Startups

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Email Sequences

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