Email Analytics That Show What's Actually Working
Opens, clicks, replies, bounces, and unsubscribes tracked in real time across every campaign. Know which sequence step converts and where to improve.
14-day free trial · €89 lifetime access after
Flying Blind Without Email Analytics
Without tracking, you're guessing. You don't know which subject lines work, which sequences convert, or why reply rates dropped last week.
- No visibility into which campaigns are working and which aren't
- Open rate tracking disabled by Apple MPP — most tools just show inflated numbers
- Bounce rates climbing but no way to identify which contacts are bad
- No per-step analytics — can't tell if the problem is the first email or the follow-up
- Analytics locked behind premium tiers on most email platforms
How Email Analytics Works in mailtani
Every send is tracked automatically — no extra setup required.
Send your campaign
mailtani automatically inserts tracking pixels and click-tracking links when you send. No extra setup — tracking is on by default for every campaign.
Monitor in real time
Open and click events appear in the analytics dashboard as they happen. See how a campaign performs in the hours after sending.
Optimise by step
For sequences, see analytics broken down by step. If step 1 has a 40% open rate and step 3 drops to 12%, you know exactly where to focus.
Analytics Across Every Campaign
From campaign-level overview to per-contact event log — all included.
Open & click tracking
Track open rate and click rate across every campaign. See total opens, unique opens, total clicks, and click-through rate per email.
Reply tracking
Track reply rate per campaign and per sequence step — synced via IMAP. See which messages generate conversations and which ones get ignored.
Per-step sequence analytics
Break down performance by sequence step. Open rate, click rate, and reply rate per step — so you can identify exactly which part of your sequence needs work.
Bounce & complaint tracking
Hard bounces, soft bounces, and spam complaints tracked per campaign. Suppression lists updated automatically — no manual list management.
Unsubscribe tracking
Track unsubscribe rate per campaign and monitor trends over time. High unsubscribe rates are an early warning sign of list quality or relevance issues.
Per-contact event log
See the full event history for any individual contact — every open, click, reply, and unsubscribe. Useful for manual follow-up prioritisation.
Ready to get started?
One-time payment. Everything included. No monthly fees.
What Changes When You Use mailtani
- Send campaign, hope for the best — no real-time visibility
- Inflated open rates from Apple MPP with no correction
- No idea which sequence step is losing prospects
- Bounce rate rising — no alerts, no automatic suppression
- Basic analytics on cheaper plans; full data locked behind upgrades
- Real-time open, click, and reply data as it happens
- MPP-aware open reporting with click and reply as better signals
- Per-step sequence breakdown — find the drop-off point instantly
- Hard bounces auto-suppressed; alerts on unusual spike patterns
- Full analytics on every mailtani plan — no upgrade required
mailtani vs the Alternatives
| Tool | Their approach | ✦ mailtani |
|---|---|---|
| Mailchimp | Basic analytics, full reporting locked to Standard+ | Full open/click/reply/bounce analytics on every plan |
| ConvertKit | Aggregate stats only — no per-step sequence analytics | Per-step breakdown for every sequence |
| Brevo | Good analytics but no reply tracking via IMAP | Reply tracking synced via IMAP — reply rate per campaign |
Who Email Analytics Are For
Cold email optimisers
If your reply rate is 2% and you want 5%, you need data. Per-step analytics show you exactly which message to rewrite — no guesswork.
Newsletter creators
Track which subject lines, send times, and topics drive opens and clicks. Build a feedback loop that improves every issue you send.
Agency operators
Show clients real performance data: open rates, click rates, reply rates, and deliverability metrics across every campaign you run for them.
Common Questions
Everything Works Together
From the Blog
Who Uses This Feature
See How We Compare
See What's Working in Your Campaigns
Real-time open, click, reply, and bounce tracking — included in every mailtani plan.
14-day free trial · €89 lifetime access after