Question 1

Is mailtani built for SaaS email marketing?

Accepted Answer

Yes. mailtani covers the core SaaS lifecycle email use cases, trial onboarding sequences, feature announcement broadcasts, win-back campaigns for churned users, and segmented sends by plan type or activity level, all with your own SMTP key so your sending reputation is not shared with other SaaS products.

Question 2

Can I segment SaaS users by plan or activity?

Accepted Answer

Yes. Tag contacts on import or via the API with any data point, plan type, signup date, last activity, feature used, and build segments combining those tags. Send a "free users only" upgrade campaign, a "power users" early access announcement, or a "trial expiring in 3 days" sequence targeting exactly the right group.

Question 3

Does cost increase as my SaaS user base grows?

Accepted Answer

No. mailtani is €89 one-time regardless of how many contacts you have. Your only variable cost is AWS SES, approximately €0.10 per 1,000 emails, which scales proportionally with actual send volume rather than total contact count. A SaaS with 50,000 users but a 20% monthly active rate pays sending costs only on actual sends, not on dormant accounts.

Question 4

Can mailtani handle both marketing and transactional SaaS emails?

Accepted Answer

mailtani handles the marketing and lifecycle layer, sequences and broadcasts. For high-frequency transactional emails like password resets, billing confirmations, and webhook-triggered notifications, send those directly through AWS SES or a transactional provider via their APIs. The two work together on the same SES account.

Question 5

Can I trigger onboarding emails via the mailtani API when a user signs up?

Accepted Answer

Yes. Use the mailtani API to create a contact and enroll them in your onboarding sequence the moment they register in your app. This replaces manual CSV imports with a real-time programmatic flow, every user gets their onboarding email within seconds of signing up.

Question 6

How do I reduce churn with email for a SaaS product?

Accepted Answer

Build three targeted sequences: a day-7 activation check-in for trial users who have not completed key setup steps, a day-30 engagement sequence for users who have gone quiet, and a cancellation win-back sequence for churned users 14 days after they cancel. Personalise each with their specific usage data to make the outreach feel relevant rather than automated.

Question 7

What is a good onboarding email sequence for SaaS?

Accepted Answer

A proven SaaS onboarding structure: Day 0, welcome and first step. Day 2: tip or feature highlight. Day 5: social proof or case study. Day 8: key feature they have not used yet. Day 14: upgrade prompt if on trial. Day 21: final trial reminder or value reinforcement. Six to seven emails over 21 days covers the critical activation window.

Question 8

Can I send feature announcement emails to specific user segments?

Accepted Answer

Yes. Create a broadcast targeted at a specific segment, for example, users on the Pro plan, or users who have used a specific feature. Segmentation is dynamic, so it recalculates at send time. Write one email, select the segment, and only the users who match receive it.

Question 9

How does mailtani fit into a SaaS transactional email setup?

Accepted Answer

mailtani handles marketing and lifecycle email, onboarding sequences, broadcasts, win-back campaigns. Transactional emails like password resets and receipts go directly through the SES API or a dedicated provider. Both routes use your verified sending domain on the same SES account, so they share one deliverability reputation and one infrastructure without doubling your vendor count.

Question 10

Can I use mailtani alongside Postmark or SendGrid for transactional email?

Accepted Answer

Yes. A common SaaS setup: Postmark or SES handles automated transactional sends (receipts, password resets, verification emails) while mailtani handles the lifecycle layer (onboarding sequences, feature launches, churn prevention broadcasts). Each tool does what it is optimised for, and your domain reputation benefits from consistent, well-structured sends on both channels.

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