Question 1

Is mailtani good for startup onboarding emails?

Accepted Answer

Yes. Build a welcome and onboarding sequence, trial activation nudge on day 1, feature highlight on day 3, upgrade prompt on day 7, and it runs automatically for every new signup. Use the API to create contacts and enroll them programmatically when users register in your app.

Question 2

Can I send product update announcements to users?

Accepted Answer

Yes. Broadcast campaigns let you send to your full user list or to specific segments, free users only, active users who have not seen a feature, churned users you want to win back. Segmentation is dynamic so lists update automatically as user states change.

Question 3

What if my startup user list grows to 100k contacts?

Accepted Answer

No problem. mailtani has no contact limits, your price stays €89 one-time regardless of whether your list is 100 or 100,000. This is the core reason startups choose mailtani: the cost does not scale against you as you grow.

Question 4

Does mailtani support API-triggered emails?

Accepted Answer

mailtani is optimised for marketing sequences and broadcast campaigns. You can create contacts and enroll them in sequences via the API. For high-volume transactional emails like password resets or receipts, send those directly through SES or a dedicated transactional provider and use mailtani for the marketing and lifecycle layer.

Question 5

Can I run churn prevention campaigns with mailtani?

Accepted Answer

Yes. Identify at-risk users by tagging them based on inactivity or trial expiry (via your app or a manual CSV export), then enroll them in a re-engagement or win-back sequence. Personalise with their usage data, how many days since last login, which features they have used, to make the outreach relevant.

Question 6

How do I set up email marketing for a new startup from scratch?

Accepted Answer

Connect your AWS SES account, verify your sending domain DNS, create a contact list, and build a 3–5 email onboarding sequence. The entire setup takes under a day. Most founders spend more time writing the emails than configuring the tool.

Question 7

Can mailtani handle emails for a B2B SaaS with enterprise clients?

Accepted Answer

Yes, for the lifecycle marketing and outreach layer, onboarding sequences, feature announcements, quarterly check-in campaigns, renewal reminders. For high-touch account management communications, those are typically handled outside an email marketing tool. mailtani is ideal for the scalable, automated side of B2B SaaS email.

Question 8

What is the cheapest way to send a lot of emails for a SaaS?

Accepted Answer

AWS SES at approximately €0.10 per 1,000 emails is the lowest cost sending option available. A SaaS sending 500,000 emails per month pays about €50 in SES fees, versus €300–€500/month on a contact-based email platform. Connect your SES account to mailtani and keep the entire cost at €89 one-time plus minimal SES fees.

Question 9

Can mailtani handle transactional emails for a startup?

Accepted Answer

mailtani is optimised for marketing sequences and lifecycle campaigns. Transactional emails: password resets, billing confirmations, signup verifications, are best sent directly through your AWS SES account using the SES API or SMTP, or via a dedicated transactional provider like Postmark. Because mailtani connects to the same SES account, your marketing and transactional sends share one domain reputation and one infrastructure setup.

Question 10

Do I need a separate email service for transactional and marketing emails?

Accepted Answer

Not necessarily. If you connect AWS SES to mailtani, you can send marketing emails through mailtani and transactional emails directly via the SES API, both using the same verified sending domain. This keeps your infrastructure consolidated, avoids paying two platform fees, and means transactional and marketing emails share the same domain reputation you are building.

Email Marketing for Startups

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Email Sequences

Broadcasts

Transactional + Marketing

Analytics

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