Newsletter Platform You Actually Own
Send your newsletter from your own domain on your own infrastructure. €89 once — no platform taking a cut of your revenue, no monthly fee.
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Up and Running in Minutes
Everything you need is already built in — no integrations, no stitching tools together.
How It Works in Practice
How to Launch Your Newsletter with mailtani
Create a subscriber list
Go to Contacts > Lists > New List and name it (e.g. "Newsletter Subscribers" or "Weekly Digest"). This list is the audience target for every issue you send. If you have existing subscribers, go to Contacts > Import and upload a CSV — assign them to the list during import. Your list is yours: always exportable, never locked in.
Set up a signup form
Go to Subscribe Forms > New Form. Choose which list new subscribers are added to, which fields to collect (email and first name are standard), and what happens after submission. You get an inline form to embed directly on your page, a popup button that opens the form in an overlay, and a hosted signup URL to link from your bio or website. Enable the email verification link for double opt-in — confirmed subscribers are added to your list automatically.
Connect your sending domain
Go to Settings > Sending Emails and add your AWS SES or Resend credentials. Then go to Settings > Domains and add your sending domain. mailtani shows exactly which DNS records to add for SPF, DKIM, and DMARC. Sending from your own domain means deliverability is tied to your reputation — not a shared platform pool. It also means every email carries your brand, not a third-party footer.
Create a welcome sequence for new subscribers
Go to Campaigns > New Campaign > Sequence. Build a 3–5 email welcome series: introduce yourself, share your best past issue, and set expectations for what comes next. Set delays between steps (day 1, day 3, day 7). When you enroll a list, every new subscriber who joins that list will receive the sequence automatically — passive onboarding at zero marginal effort.
Send each issue as a broadcast
Go to Campaigns > New Campaign > Broadcast for each newsletter issue. Write your subject line and body in the rich-text editor, select your subscriber list as the audience, and schedule or send immediately. Every broadcast includes automatic one-click unsubscribe handling — contacts who unsubscribe are instantly suppressed from future sends, CAN-SPAM and GDPR compliant with no extra setup.
Track open and click rates per issue
After each send, check performance under Analytics. The key metrics for newsletters are open rate, click rate, and unsubscribe rate. Healthy benchmarks: 25–45% open rate for an engaged list, 2–10% click rate, under 0.5% unsubscribe rate. A declining open rate is usually a signal to clean your list, improve subject lines, or re-engage inactive subscribers before they drag down your domain reputation.
The Math is Simple
mailtani's lifetime price equals one month of Beehiiv Scale.
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Before & After
What life looks like on the old tools — and on mailtani.
Without mailtani
- Substack takes 10% of every paid subscriber dollar — forever
- Beehiiv Scale costs €49/month — the same as mailtani's lifetime price
- Platform lock-in makes migrating your list feel risky
- Limited automation — most newsletter platforms don't support drip sequences
- Shared infrastructure means your deliverability depends on other publishers
With mailtani
- Send from your own domain — full deliverability control
- Keep 100% of your revenue — no platform revenue share
- Welcome sequences for new subscribers, broadcasts for each issue
- Signup forms to capture subscribers from any source
- One-time €89 — your newsletter infrastructure is fixed cost forever
mailtani vs the Alternatives
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See how mailtani compares to the tools you might be considering.
Not Sure Which Tool Wins?
Read our in-depth comparisons of the tools most people consider before switching.
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€89 one-time · No monthly fees · Lifetime access