Email Marketing Without the Monthly Bill
Broadcasts, sequences, list management, and your own SMTP key. Pay €89 once and email marketing is no longer a recurring cost.
14-day free trial
Up and Running in Minutes
Everything you need is already built in — no integrations, no stitching tools together.
How It Works in Practice
How to Run Email Marketing with mailtani
Connect your sending provider and verify your domain
Add your AWS SES, Resend, or Mailtrap credentials in Settings > Sending Emails. Then go to Settings > Domains and add your sending domain. Follow the DNS record instructions for SPF, DKIM, and DMARC — mailtani shows exactly which records to add. Verification takes under 10 minutes and is required before any emails can send.
Import your contact list
Go to Contacts > Import and upload a CSV. Map columns to email, first name, last name, and any custom fields. After import, assign contacts to a List (e.g. "Newsletter Subscribers", "Trial Users") and optionally apply Tags for lightweight categorisation. All of these become targeting options for broadcasts and segments.
Create segments for targeted sends
Segments are dynamic, rule-based groups that recalculate each time you send. Go to Segments > New Segment and combine conditions: list membership, tag, custom field value, or contact status. Use match all (AND) or match any (OR) logic. This lets you send a "customers only" broadcast or a "trial users who have not upgraded" sequence without manually maintaining a list.
Send a broadcast campaign
Go to Campaigns > New Campaign > Broadcast. Write your subject line and email body using the rich-text editor. Select your audience (list, tag, or segment) and review the estimated contact count. Schedule for a specific date and time or send immediately. Every broadcast automatically includes a one-click unsubscribe link — CAN-SPAM and GDPR compliant by default.
Set up automated sequences
Sequences are multi-step drip campaigns sent over time. Create a welcome sequence for new subscribers — a 3–5 email series introducing your product, linking to key resources, and nudging towards a conversion. Go to Campaigns > New Campaign > Sequence, add steps with delays (e.g. day 1, day 3, day 7), and enroll your list. New contacts added to the list are enrolled automatically.
Add a signup form to grow your list
Create a subscribe form at Subscribe Forms > New Form. Choose your list, add custom fields, and set what happens after submission. You get an inline form to embed directly on your page, a popup button to open the form in an overlay, and a hosted signup URL to link from anywhere. Enable the email verification link for double opt-in — confirmed subscribers land in your list automatically.
Track performance in analytics
Check campaign performance under Analytics: sent, delivered, opened, clicked, replied, bounced, complained, and unsubscribed. Hard bounces are suppressed automatically after the first failure. Spam complaints suppress the contact immediately. Use open rate trends over time to track list health — a declining open rate usually means your list needs cleaning or your content relevance has dropped.
The Math is Simple
You save €581 in year one. Every year after that is free.
Start Your Free Trial14-day free trial
Before & After
What life looks like on the old tools — and on mailtani.
Without mailtani
- Email marketing platforms charge more every month as your list grows
- Bootstrappers can't justify €300/month for a tool they use 2–3 times a week
- No control over sending infrastructure — reputation tied to a shared IP pool
- Features locked behind higher tiers that cost 3× what you're paying now
- Migrating between tools is painful — you do it once and want to stay put
With mailtani
- Pay once — email marketing is off your recurring expense list permanently
- Your own SES or Resend key — full sending infrastructure control
- Broadcasts, sequences, forms, and analytics all included from day one
- Unlimited contacts and sends — no tier-based caps
- Warmup and rotation included — deliverability built in
mailtani vs the Alternatives
Tired of Paying Monthly?
See how mailtani compares to the tools you might be considering.
Not Sure Which Tool Wins?
Read our in-depth comparisons of the tools most people consider before switching.
From the Blog
Common Questions
Ready to Get Started?
14-day free trial. Connect your SES key and send your first campaign today.
€89 one-time · No monthly fees · Lifetime access