Compliance Built In. Zero Manual Work.
One-click unsubscribe links, automatic suppression lists, and CAN-SPAM / GDPR compliance — all handled by mailtani so you never have to think about it.
14-day free trial · €89 lifetime access after
Why Manual Unsubscribe Handling is Risky
CAN-SPAM requires honouring unsubscribe requests within 10 business days. GDPR requires immediate removal. Doing this manually at scale is error-prone and legally risky.
- CAN-SPAM violation fines start at $11,000 per email — per non-compliant send
- GDPR requires honouring opt-out requests within 30 days (effectively immediately)
- Gmail and Yahoo now require one-click unsubscribe on all bulk senders
- Manual suppression lists get out of sync across campaigns and tools
- No suppression list means re-emailing unsubscribed contacts — spam complaints, reputation damage
How Unsubscribe Management Works
Fully automatic. You set it up once, mailtani handles every unsubscribe from there.
Unsubscribe link in every email
mailtani automatically inserts a one-click unsubscribe link in every campaign and sequence email — in the footer and in the email header (for Gmail/Yahoo compliance).
Instant suppression
When a contact clicks unsubscribe, they're immediately added to your suppression list. No delay, no manual step, no risk of re-emailing them.
Suppression applies globally
Suppressed contacts are excluded from all future sends — sequences, broadcasts, and re-imports. Even if you re-upload them in a CSV, they stay suppressed.
Stay Compliant Without Thinking About It
Everything required by CAN-SPAM, GDPR, and the new Gmail/Yahoo sender requirements — automatic.
One-click unsubscribe
RFC 8058-compliant one-click unsubscribe in every email — required by Gmail and Yahoo for bulk senders. mailtani adds this automatically.
Instant suppression
Unsubscribes are processed immediately and added to the global suppression list. No 10-day processing window — it's instant.
Global suppression list
Suppressed contacts are excluded from every campaign, sequence, and future import. Once suppressed, always suppressed — no accidental re-emailing.
Custom unsubscribe page
The unsubscribe confirmation page can be branded with your company name and messaging — so the offboarding experience matches your brand.
Unsubscribe rate tracking
Monitor unsubscribe rate per campaign over time. A spike in unsubscribes is an early signal of relevance or targeting issues.
GDPR & CAN-SPAM ready
mailtani's unsubscribe flow is designed to meet both CAN-SPAM and GDPR requirements out of the box. No legal configuration required.
Ready to get started?
One-time payment. Everything included. No monthly fees.
What Changes When You Use mailtani
- Manual unsubscribe process — someone has to action each request
- Suppression list in a spreadsheet — always one import away from being wrong
- No one-click unsubscribe header → Gmail flags campaign as non-compliant
- Re-import a CSV and accidentally email someone who unsubscribed
- No audit trail — can't prove you honoured a GDPR erasure request
- One-click unsubscribe processed automatically — zero manual work
- Global suppression list updated instantly, applied to all future sends
- RFC 8058 unsubscribe header added automatically — Gmail/Yahoo compliant
- Re-imported unsubscribed contacts stay suppressed — permanently
- Contact deletion available for GDPR erasure requests with full audit trail
mailtani vs the Alternatives
| Tool | Their approach | ✦ mailtani |
|---|---|---|
| Mailchimp | Good compliance but forces Mailchimp branding on unsubscribe page | Custom unsubscribe page with your brand |
| Instantly | Cold email focus — limited GDPR/CAN-SPAM compliance tools | Full compliance: one-click unsubscribe, suppression, GDPR deletion |
| Brevo | Compliance tools available but no custom unsubscribe flow on Starter | Custom unsubscribe page included on every plan |
Who Unsubscribe Management Is For
Bulk email senders
Gmail and Yahoo now require one-click unsubscribe for senders above 5k/day. mailtani adds the required header automatically — no configuration needed.
GDPR-bound businesses
Operating in the EU? GDPR requires honouring opt-out and erasure requests promptly. mailtani handles both automatically and maintains an audit trail.
Anyone with a growing list
The bigger your list, the more likely an unsubscribe lands in spam if it's not handled instantly. Automatic suppression protects your reputation at any scale.
Common Questions
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Stay Compliant Automatically
One-click unsubscribe, instant suppression, and GDPR/CAN-SPAM compliance — included in every plan.
14-day free trial · €89 lifetime access after