Question 1

Can mailtani handle email marketing for a founder-led audience?

Accepted Answer

Yes. Broadcasts for product updates and launches, sequences for waitlist and onboarding nurture, signup forms for list building, all included for a one-time payment. No tier upgrades, no per-contact fees.

Question 2

Is mailtani suitable before I have product-market fit?

Accepted Answer

Yes. Many founders use mailtani from day one to build a waitlist before launching. The one-time pricing means you are not burning runway on a monthly subscription while still validating your idea and pivoting.

Question 3

Can I send both marketing and onboarding emails from mailtani?

Accepted Answer

Yes. Use sequences for user onboarding flows triggered when someone signs up, and broadcasts for product updates, newsletter issues, and launch announcements. Both run from the same account and SES key.

Question 4

What if my list is very small right now?

Accepted Answer

Start with whatever size list you have, mailtani has no minimum. Import 50 waitlist signups and build from there. The price is the same whether your list is 50 or 50,000, so there is never a reason to wait.

Question 5

How long does initial setup take?

Accepted Answer

Most founders are set up and sending their first campaign within an afternoon. The steps: connect your SES account, add and verify your sending domain DNS records, import your contacts, and write your first email.

Question 6

Can I build a pre-launch waitlist sequence with mailtani?

Accepted Answer

Yes. Create a signup form for your landing page, then set up a welcome sequence delivering value while you build, product updates, behind-the-scenes content, early access teasers. Culminate with a launch announcement to your warmed-up list.

Question 7

Can I track which emails drive the most signups or conversions?

Accepted Answer

Yes. mailtani tracks open rates and click rates per email in every sequence and broadcast. See which subject lines and CTAs drive the most engagement, and optimise your content over time.

Question 8

Does mailtani work if I have both a newsletter and a product?

Accepted Answer

Yes. Many founders use mailtani for both: a regular newsletter building audience and credibility, and separate product sequences for onboarding and activation. Segment by subscriber type to keep the two communications separate.

Question 9

How do I handle transactional emails for my product as a founder?

Accepted Answer

Connect AWS SES to mailtani for your marketing email. For transactional sends from your product, sign-up confirmations, password resets, billing receipts, use the SES API or SMTP directly from your app. One verified domain, one AWS account, one monthly sending bill. No separate Postmark or SendGrid subscription needed.

Question 10

Is there a risk of my transactional emails affecting my marketing email deliverability?

Accepted Answer

If you use a single sending domain, both email types contribute to the same domain reputation. The best practice is to send transactional emails from a subdomain (e.g. mail.yourapp.com) and marketing emails from another (e.g. hello.yourapp.com). Both can live under the same SES account, just set up separate verified identities for each subdomain.

Email Marketing for Founders

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Broadcast Campaigns

Onboarding Sequences

Transactional + Marketing SMTP

List Management

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