Question 1

Can mailtani send SaaS onboarding emails?

Accepted Answer

Yes. Build a welcome sequence triggered on sign-up, with follow-up emails guiding users to key activation milestones. Tag users by plan type or activation state to send targeted sequences to each cohort, trial users, paid customers, or churned users you want to re-engage.

Question 2

Can I trigger onboarding sequences via API when a user signs up?

Accepted Answer

Yes. Use the mailtani API to create a contact and enroll them in a sequence programmatically when a user registers in your app. This means new users receive their welcome email within seconds of signing up.

Question 3

How is mailtani different from a transactional email service like Postmark?

Accepted Answer

mailtani is optimised for sequences and lifecycle marketing, multi-step campaigns with delays, conditions, and analytics. For high-volume transactional sends like receipts and password resets, use SES or a dedicated provider alongside mailtani. They solve different problems.

Question 4

Can I personalise onboarding emails with user data?

Accepted Answer

Yes. Create custom fields for plan type, trial end date, feature usage, company size, or any other attribute. Pass these values when creating contacts via the API and use them as merge tags in every onboarding email.

Question 5

What does a good SaaS onboarding sequence look like?

Accepted Answer

A typical 7-day onboarding sequence: day 0 welcome + first step prompt, day 1 feature highlight, day 3 check-in for users who have not activated, day 5 social proof or case study, day 7 trial expiry reminder. Adjust delays based on your product activation window.

Question 6

Is there a limit on the number of trial users I can enroll?

Accepted Answer

No. mailtani has no contact limits, enroll every trial user at any volume. Whether you have 100 signups per month or 10,000, the platform cost stays the same.

Question 7

Can I segment users who activated from those who did not?

Accepted Answer

Yes. Tag users as "activated" via the API when they complete a key action in your app. Create a segment excluding the "activated" tag and enroll only non-activated users in re-engagement or reminder sequences.

Question 8

Does mailtani replace a full customer lifecycle tool like ActiveCampaign?

Accepted Answer

For most early-stage SaaS products, yes. mailtani handles sequences, broadcasts, segmentation, and analytics well. If you need advanced event-based automation with complex branching logic, a dedicated lifecycle tool may be needed, but most founders never need that complexity.

Question 9

How do transactional emails fit into a SaaS onboarding flow with mailtani?

Accepted Answer

A typical setup: your app sends a sign-up confirmation email directly via the SES API (transactional, triggered immediately on registration). Once confirmed, the mailtani API creates the contact and enrolls them in your onboarding sequence. The transactional and sequence layers work in sequence from the same verified SES domain, creating a seamless experience for the new user.

Question 10

Can I send the sign-up confirmation email through mailtani?

Accepted Answer

mailtani is optimised for sequences and scheduled sends rather than real-time transactional triggers. For a sign-up confirmation that must arrive within seconds of registration, use the SES API directly from your app. Once confirmed, hand the user off to mailtani via the API to enroll them in the onboarding sequence. This is the recommended split between the two layers.

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