Question 1

Can mailtani run re-engagement email campaigns?

Accepted Answer

Yes. Build a win-back sequence targeting inactive contacts, set delays between each step, and mailtani sends automatically. Contacts who reply or click are unenrolled from further steps so they do not receive unnecessary follow-ups.

Question 2

How do I identify inactive subscribers to target?

Accepted Answer

Filter your contacts list by tag or segment — apply a tag like "inactive" to contacts who have not opened in 60–90 days, then enroll that segment in your re-engagement sequence. You can apply tags in bulk from the contacts view.

Question 3

What is a good re-engagement sequence structure?

Accepted Answer

A typical win-back sequence has 3–4 steps: a "we miss you" email with a compelling offer or content piece, a follow-up asking if they still want to hear from you, and a final "last chance" email before suppression. Space steps 3–5 days apart.

Question 4

What happens to contacts who still do not re-engage after the sequence?

Accepted Answer

Tag them as "cold" and exclude them from future broadcasts, or export and remove them. Suppressing disengaged contacts is the single most impactful thing you can do for your deliverability score and domain reputation.

Question 5

Can I personalise re-engagement emails?

Accepted Answer

Yes. Use merge tags like first name, last product purchased, subscription start date, or any custom field. Personalised win-back emails outperform generic blasts significantly — reference something specific to increase re-engagement rates.

Question 6

Is there a contact limit for running win-back campaigns?

Accepted Answer

No. Import and enroll as many inactive contacts as you have. mailtani has no contact limits — the price stays €89 regardless of how large your list is.

Question 7

Will re-engagement campaigns hurt my sender reputation?

Accepted Answer

If done correctly, they improve it. A well-structured win-back sequence removes unengaged contacts from your active list, which raises your overall engagement rate and protects your deliverability long-term. The risk comes from continuing to mail a cold list without a win-back strategy.

Question 8

Can I automate suppression after the sequence ends?

Accepted Answer

Yes. After the final sequence step, you can tag non-responders as "suppressed" and exclude that tag from all future broadcasts. This keeps your active list clean without requiring manual review after every campaign.

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