Question 1

Why is mailtani a good fit for bootstrapped businesses?

Accepted Answer

The pricing model is structurally aligned with bootstrapping — fixed cost, no scaling overhead, full feature access from day one. You are not renting email infrastructure month to month. Every euro you save on recurring SaaS costs extends your runway.

Question 2

Is there really no contact limit?

Accepted Answer

No contact limits. Import a list of 500 or 500,000 — the price stays €89 one-time. Bootstrappers should never be paying more per month because their business is succeeding.

Question 3

What is the cheapest way to send at high volume?

Accepted Answer

AWS SES at approximately €0.10 per 1,000 emails is the lowest cost available at volume. For a 50,000-contact list sending monthly, that is about €5 in SES fees. For a 100,000-contact list, around €10. The platform fee is a fixed €89 regardless of volume.

Question 4

Can I use mailtani for both cold outreach and email marketing?

Accepted Answer

Yes. Sequences handle cold outreach and onboarding automation; broadcasts handle newsletters and product updates. One tool covers both use cases from a single SMTP account — cheaper and simpler than running separate tools.

Question 5

Can I start mailtani before my business has revenue?

Accepted Answer

Yes. Many bootstrappers set up mailtani on day one to build an audience while building the product. The one-time price is low enough that it does not feel like a bet — it is infrastructure you own from the start.

Question 6

What features are included in the base plan?

Accepted Answer

All features: sequences, broadcasts, warmup, inbox rotation, list management, analytics, API access, forms, and custom fields. There are no paid tiers or feature upgrades. Everything is available from the first day.

Question 7

Will mailtani pricing change as I scale?

Accepted Answer

No. You paid once and the price does not change — not when your list grows, not when you send more, not based on revenue. That is the core commitment: one price, lifetime access.

Question 8

How do I migrate from my current email tool?

Accepted Answer

Export your subscriber list as a CSV from your current platform, import into mailtani, and update your DNS records to send from your own domain. Most bootstrappers complete the migration in a few hours and are sending from mailtani the same day.

Question 9

Can bootstrappers use mailtani alongside transactional email sends?

Accepted Answer

Yes. mailtani handles your marketing and lifecycle email. For transactional emails generated by your product — receipts, confirmations, notifications — use the SES API directly from your app code. Both run through the same AWS SES account and verified domain, so there is no second vendor fee and your domain reputation benefits from all sends across both channels.

Question 10

How does the transactional email setup work with SES and mailtani?

Accepted Answer

Connect your AWS SES account to mailtani for marketing sends. In your app, configure the SES SDK or SMTP credentials to send transactional emails using the same verified sending domain. You pay AWS once per email regardless of origin — approximately €0.10 per 1,000 — and mailtani handles the marketing layer on top at no extra variable cost.

Email Marketing Built for Bootstrappers

Up and Running in Minutes

BYO SMTP

Sequences

Broadcasts

Warmup

The Math is Simple

Before & After

mailtani vs the Alternatives

Tired of Paying Monthly?

Not Sure Which Tool Wins?

Common Questions

See How Others Use mailtani

Ready to Get Started?