Question 1

Is mailtani a good email tool for indie hackers?

Accepted Answer

Yes. One-time pricing, your own SES key, no contact limits, and a simple setup. It is built for solo operators who want full infrastructure ownership without a monthly subscription. No per-project fee, no revenue share.

Question 2

Why would an indie hacker use mailtani over Loops or ConvertKit?

Accepted Answer

Loops and ConvertKit both charge monthly per contact, costs that grow as your project gets traction. mailtani is €89 once, with no contact limits and no penalty for audience growth. Your own SES key means you control deliverability, not the platform.

Question 3

Can I use mailtani for multiple indie projects?

Accepted Answer

Yes. mailtani supports multiple projects under one account. Each project has its own sending email, contact list, sequences, and campaigns, useful for indie hackers running more than one product simultaneously.

Question 4

How long does setup take?

Accepted Answer

Most indie hackers connect SES, verify their domain DNS, and send their first campaign within an afternoon. The setup guide covers every step, no DevOps experience needed.

Question 5

Is this actually a lifetime deal?

Accepted Answer

Yes. €89 one-time, lifetime access, no annual renewal. mailtani is not a SaaS subscription with a one-time entry fee that converts to recurring. You pay once and the tool is yours.

Question 6

Can I use mailtani for a Product Hunt launch?

Accepted Answer

Yes. Build a launch broadcast campaign, segment your waitlist, and schedule the send for launch day. Many indie hackers follow the initial launch email with a short drip sequence to convert launch-day visitors who signed up but did not activate.

Question 7

Does mailtani work for micro-SaaS onboarding emails?

Accepted Answer

Yes. Build an onboarding sequence triggered on sign-up: welcome email, activation prompt, and a follow-up for users who have not hit the key milestone. Tag users by plan or activation state for targeted follow-ups.

Question 8

What if my project does not take off, am I stuck paying monthly?

Accepted Answer

No. There is no monthly fee. If a project stalls, you stop sending. Your data stays in your account at no cost. When you start the next project, everything is already set up.

Question 9

Can I send transactional emails through mailtani for my indie project?

Accepted Answer

mailtani handles marketing sequences and broadcasts. For transactional emails: sign-up confirmations, password resets, purchase receipts, send those directly via the SES API or SMTP from your app. Because mailtani connects to your own SES account, both layers share the same verified sending domain, so your transactional and marketing sends build one combined reputation.

Question 10

Do I need to pay for a separate transactional email service as an indie hacker?

Accepted Answer

Not necessarily. If you connect AWS SES to mailtani, you can also use SES directly for transactional sends from your app. SES charges €0.10 per 1,000 emails regardless of whether the send comes from mailtani or your app code. One AWS account, one domain, one reputation, no second vendor fee on top of your mailtani one-time payment.

The Email Tool Indie Hackers Actually Want

Up and Running in Minutes

Sequences

Broadcasts

Transactional + Marketing SMTP

Deliverability

The Math is Simple

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Common Questions

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